This week Jimmy Kimmel and Matthew McConaughey single-handedly saved VCRs and Asian horror flicks for the whole world.

For the second consecutive year Kimmel has taken his show to Austin for SXSW. This year his team decided to produce a big time television commercial for a local store - that otherwise wouldn't be able to afford it.

After thousands of submissions he set his sights on Vulcan Video, and he enlisted to the help of Texas A-lister Matthew McConaughey  to do it.

 

And you thought VHS were obsolete 12 years ago, dummy.