Luke Bryan's 'Roller Coaster' video is truly a fun ride.

The clip shows a young couple falling in love on the beach while they ride bicycles on the pier, snuggle by the beach bonfire, walk under the boardwalk and even jump off it. The song is about the kind of love that may only last for a week, but will be remembered forever and leave emotions "twisted like an old beach roller coaster."

For his part, Bryan stands on the beach and sings the sweet love song -- written by his buddies, Michael Carter and Cole Swindell -- with a blazing, beautiful sunset behind him. And the 'Play It Again' singer says that filming on location in Panama City, Florida wasn't exactly a challenge.

"Anytime I can stand on a beach and film a video is a good day," Bryan says in an interview with People, adding that he's made a lifetime of memories on the beaches of Florida. "There's been tons of memories ... stuff that still makes me smile, some stuff I've forgotten and some I want to forget!"

Well, with his That's My Kind of Night Tour hitting stadium all across the U.S. through October, we're guessing Bryan won't want to forget this summer and the roller coaster it's sure to be!