Mr. "rarely wears shirts", Matthew McConaughey, is starting his own clothes line. Women's Wear Daily reports that McConaughey's line is called JKL. It comes as no, surprise, the menswear line will be a lot like McConaughey's laid back personality.

The line will feature, hats, flip-flops and shirts too. McConaughey got the name "JKL" from his charity, the Just Keep Livin Foundation, that he started in memory of his father.

I was curious about Matthew's foundation so, yes, I goggled it. The Just Keep Livin' Foundation, is a non-profit foundation committed to the health and well being of the youth in their communities. Way to go Matthew.


Check out the video featuring Matthew's "Just Livin' Foundation."