The Randall Noe Auto Group is opening East Texas’ first Fiat dealership in Tyler this month and plans to begin selling the Italian-built car within in the next several weeks, the dealership's general manager confirmed Thursday.

The new Fiat dealership will be at the former Saturn dealership facility on West SW Loop 323 in Tyler, near the Loop 323-Highway 155 intersection.

Clint Lipsey, General Manager of Randall Noe Fiat, in Tyler said the new Fiats are in transit and hopes to have the inventory on the car lot by the middle of May.

Lipsey says Fiat offers two models, the 500 and the 500c, with prices starting at $16,000 and gas mileage of about 40 miles per gallon on the highway.

In addition to the Fiats, Randall Noe will also sell pre-owned models of other cars at the new dealership, Lipsey said.

The Fiat was first built in Italy and today the car is produced around the world, with the biggest production in Brazil.

Here is the Fiat 500 Abarth commercial that ran during Super Bowl XLVI in February: