Positioning marijuana as a safer alternative to beer, the MPP, short for Marijuana Policy Project, is a Washington D.C.-based advocacy group pushing for the legalization of marijuana. Its newest campaign “New Beer,” will target NASCAR fans at the Brickyard 400. We've got your first look at the ad. What do you think about it?

The advertisement will likely ruffle some feathers, which is more than likely what the MPP is shooting for. This isn't NASCAR's first run-in with the drug.

From BleacherReport.com:

According to Rick Chandler of Sports Grid, NASCAR has had previous issues with the devil’s lettuce in the past. In 2010, NASCAR pulled the plug on advertising spots for Cannabis Planet TV, disallowing the team from using its marijuana leaf logo around the track.