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Starbucks w/o The Coffee

Starbucks New Logo
Starbucks

The new logo for Starbucks was released and — hold on a second — it doesn’t say Starbucks on it. Chances are most people won’t notice, since they will be in a caffeine-haze. But as the CEO announced in a corporate video, by removing the word “coffee” the company shows that they represent more than just, well, coffee. You buying it?

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