I first started hearing about this trend over the Summer, but even as cooler temperatures have moved into East Texas, I’m still hearing friends ordering Ranch Waters.
Jose Cuervo, 1800 Tequila, El Jimador, Herradura, and Patron all skyrocketed up in sales, by skyrocketed we mean 60%. That's a huge number to accomplish in 4 short weeks.
February 22, is the day to enjoy your favorite sugary tequila drink. Grab the limes, and line 'em up. Several restaurant chains are ready to help you celebrate.