Star Wars: The Last Jedi brought in $220 million during it's opening weekend. That number makes it the second largest opening gross behind, not surprisingly, another Star Wars adventure, Star Wars: The Force Awakens.

With the popularity of Star Wars at an all time high, I'm surprised it hasn't been tried to be used in this manner.

Doctor Abernathy, of Abernathy Dental, took that creativity to advertise his less invasive root canal procedure by superimposing himself into Star Wars: A New Hope.

This is brilliant, and I want him to be my dentist, even if I would need to go to Arkansas for an appointment.

What's even more surprising is that Disney hasn't sued his pants off for this stunt.

No matter, to make a root canal actually seem appealing is the brilliance of this advertisement.

May the floss be with you.