Doctor Abernathy, of Abernathy Dental, has found a creative way to advertise his less invasive root canal procedure by superimposing himself into Star Wars: A New Hope.

This is brilliant, and I want him to be my dentist, even if I would need to go to Arkansas for an appointment.

What's even more surprising is that Disney hasn't sued his pants off for this stunt.

No matter, to make a root canal actually seem appealing is the brilliance of this advertisement.

May the floss be with you.