You've likely heard about IHOP, uhh, IHOb's latest marketing ploy to announce a new menu item, which has social media buzzing today after learning what the 'b' was all about.

Burgers! Really?

Well, leave it to Whataburger to have a little fun with the announcement, taking a dig at the restaurant chain on Twitter:

Wendy's also got in a good sucker punch:

Do you feel put out about the hype or will you try one of IHOb's new menu creations?