Contact Us

What’s Your Favorite Infomercial?


I am a connoisseur of infomercials.

Those of us who suffer periodic problems with waking up at 2 a.m. and not being able to go back to sleep know about a world of entertainment that those who sleep well don’t. Infomercials.

I’m especially fond of the ads that feature any type of cooking device. A conical-shaped cooker that looks like a spaceship that can cook a steak from frozen to perfection in minutes is just irresistible. It also might explain why I eat in the middle of the night.

Ron Popeil is 78 now, but his company, Ronco, gave birth to direct-to-consumer marketing through television as cable TV was in its infancy.

The idea was simple. Buy up cheap TV time during the middle of the night and on weekends when stations couldn’t sell the ads anyway.

What do you do on television for 30 minutes when you own the slot? The answer is you sell whatever you want. And people bought it. Lots of people.

My first recollection of being completely enamored with an infomercial was The Pocket Fisherman. I didn’t fish then and I don’t much now, but there was something impressive about watching a well-dressed businessman suddenly stop his sedan on the side of the road, whip out and unfold a small fishing rod, and begin catching fish that were so large, they’re normally only found at a state fish hatchery.

I’m still not sure what he used for bait.

Back then, I watched it because I was young and stayed up all night. Now, I watch infomercials because I’m old and stay up all night.

Without a doubt, infomercials have come into their own. They even have awards for them. The Electronic Retailing Association gives Moxie Awards each year. Completely appropriate since “Moxie” means “Force of character, determination, or nerve.” And if you think about it, it does take a lot of nerve to believe you can sell a spaceship cooking device to an insomniac for three easy payments of $33.33.

Mine should be here on Tuesday.

Best of 101.5 KNUE

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KNUE Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KNUE Country Club contests, events, coupons, presales, and much more delivered to you for FREE.