Will Ferrell is appearing in a series of low budget ads for the low priced beer Old Milwaukee, and folks  are asking one simple question: Why?

FoxNews.com

The ads are shot on a shaky camera in two locations: Davenport, Iowa and Terre Haute, Indiana. In each, Ferrell does an ad hoc homage to the town in question, likening the town's fabric and spirit to that of Old Milwaukee beer.

"Will Ferrell approached Old Milwaukee about creating ads because he's a big fan of the brand," Metropoulus said. "He was interested in developing something unique and we gave him the freedom to pursue his creative vision and produce these spots with a local vibe."

I think the videos are hilarious! Will Ferrell is sheer genius!