In a high-scoring display, the West beat the East 148-143 in Sunday's NBA All-Star game at Staples Center in Los Angeles, but the real story was one particular all-star -- Kobe Bryant.

The hometown favorite scored 37 points and was named the All-Star Game MVP for the fourth time, tying the record for the most All-Star MVP trophies in NBA history with Bob Pettit -- read more after the jump.

[More...] Kobe also acted as Carmelo Anthony's PR agent, shielding him from Craig Sager's questions about his rumored trade talks with the New York Knicks and New Jersey Nets.

Bryant wasn't the only hometown favorite shining during All-Star weekend. Rising Los Angeles Clippers star Blake Griffin won Saturday night's slam-dunk contest with a car-hoping dunk that included taking a pass from teammate Baron Davis through the car's sun roof.

Several stars watched Sunday's game, including Jay-Z and Beyonce, Sean "Diddy" Combs, Jack Nicholson, Dustin Hoffman, Stevie Wonder, Steven Tyler and Justin Bieber, who was named MVP in Friday's celebrity game, despite the fact that he had a shot rejected by former pro Scottie Pippen.

Prior to the game, Lenny Kravitz performed, while Rihanna provided the half-time entertainment with guest shots from Drake and Kanye West.