I don't think this high school student will forget this lesson learned anytime soon. Austin Westlake lacrosse player Mac Breedlove learned that lesson through public humiliation on a Southwest Airlines flight. Mac had rudely cut in the early boarding line on a flight to a summer lacrosse tournament.

Mac's coaches didn't let him get away with his rudeness. They made Mac apologize over the aircraft’s PA system, to the entire group of passengers.

Breedlove’s coaches, Evan Welchel and Kenny Pailes, got together with the flight staff to organize the apology, complete with a written statement. Though at first he tried to get away with an insincere “I apologize,” his coaches insisted on a more heartfelt apology and the flight attendant urged him on, too.

The high schooler's  coaches told CBS and ABC news Mac is a good kid who had a bad moment.

When Mac finds out the whole apology was caught on tape and posted online, he'll be humiliated all over again.

Check out Mac's apology to the passengers. I almost feel sorry for him -- almost!

More From 101.5 KNUE