New York's iconic toy store F.A.O. Schwarz is closing its doors July 15. According to an article in The New York Times, the store is closing before its lease ends to avoid the increasing cost of rent in the area.
It's more about giving than receiving for a lot of people during the Christmas holidays. Seeing the joy on a kids face when they receive a gift and the excitement that they have when they get to open that gift is all the payment a lot of people need.