Consumer’s Holiday Spending Expected To Rise 4% Over Last Year
This early in November you can already feel the pressure of the holiday rush.
It just seems awfully early to hear talk about Black Friday sale ads and "leaked" Black Friday deals on TV, but they're here. While watching ABC World News the other night, they were reporting that our holiday spending is expected to rise this year. According to the National Retail Federation, the average amount we spend on Christmas this year is going up 4%. Last year, consumers spent an average of $1,007 on gifts and this year it's expected to be about $1,047.
Among the items that are expected to move quickly are electronics. ABC News says if you see a great deal, go ahead and take advantage of it because the inventory might not last. Also this year, consumers will have six less days to take advantage of sales because of how the holidays fall on the calendar, there are six fewer days between Thanksgiving and Christmas this year and that's a major reason why retailers are releasing sale ads early.
When it comes to shopping for the holidays, USA Today reports that 40% of shoppers began their holiday shopping before Halloween and the National Retail Federation says, of those, 19% started in September or earlier! We'll be doing more shopping online this year. It's expected that more than half of our holiday gifts will be bought onilne.