H-E-B Continues its Takeover of Dallas – Fort Worth. What About East Texas?

(Forney, Texas) - Whether you live in Tyler, Longview, Lindale, Athens, or wherever, you want to do some grocery shopping at a modern H-E-B. While East Texas seems to be getting the shaft when it comes to Texas' favorite grocery store, H-E-B has been aggressively expanding in North Texas. Some of you may drive there to get some groceries.

Is there a chance that H-E-B will ever bring a modern store to East Texas? Chances are not good. When Brookshire's explored the possibility of a sale several years ago, H-E-B was the rumored front runner. Nothing ever happened, however, and Brookshire's has continued their own expansion.

H-E-B Expansion in North Texas

Over the last few years, H-E-B has been building modern stores all over the DFW area (WFAA). And over the next couple of years, more stores are in the works to be opened. The closest new store to open to East Texas will be in Forney in early 2026. There will fans that will make the trip to pick up some groceries.

Here are all the locations expected to open in the DFW area over the next year or so:

• Aledo - No expected opening date yet
• Allen - 2026
• Two in Denton - One with no expected opening date yet, the other in spring of 2026
• Forney - The Villages at Gateway, North Gateway Boulevard and Highway 80, 2026
• Euless - 2026
• Murphy - 2026
• Plano - No expected opening date yet
• Prosper - 2025
• Rockwall - 2025
• Irving - 2026

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H-E-B and Brookshire Hand Shake Agreement

The long rumored story has been that H.E. Butt and W.T Brookshire had a hand shake agreement to not build a store in their respective areas of Texas (KNUE). To this day, that has pretty much been the case. There is a H-E-B store in Carthage and one in Lufkin, but those stores are old and cannot be compared to the modern experiences being built in other parts of Texas.

It doesn't look good for H-E-B fans in East Texas. We'll just have to make the road trip to Forney, or somewhere else in the DFW area, to get our H-E-B fix.

READ MORE: The Interesting Story of H-E-B Versus Brookshire's in East Texas

READ MORE: The Only Place in Texas Where You Can Shop at Buc-ee's and H-E-B