The Taco Bell Hotel + Resort Is A Real Thing
Taco Bell is innovating again by branching out with a boutique hotel experience for Taco Bell superfans.
Taco Bell announced plans for a 'tacoasis' in Palm Springs, California with the opening of The Bell: A Taco Bell Hotel and Resort. Opening August 9th, Taco Bell is overtaking an existing resort temporarily for an immersive experience based on the fast food chain. Taco Bell Chief Global Brand Officer Marisa Thalberg said in a statement at Thrilllist, "It will be fun, colorful, flavorful and filled with more than what our fans might expect. Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy." She also says to BRG, "just like some of our most sought-after food innovations, this hotel brings something entirely new for lucky fans to experience and enjoy."
Walking around the property, guests will see fire sauce packet-shaped floaties in the pool, they'll be greeted by 'Bell' hops and be treated to other Taco Bell themed activities and food. The company says "everything from guest rooms, breakfast, poolside cocktails and an on-site gift shop will be infused with a Taco Bell twist. Even the salon will offer unique Taco Bell-inspired nail art, fades and a braid bar."