Lay’s Offers $1 Million to Person Who Creates Best New Potato Chip [POLL]
You know you can't just eat one! Lay's potato chips are delicious, light and crispy and now Lay's is offering a huge cash prize to the person who comes up with the best new idea for a potato chip, in the "Do Us a Flavor" contest. Three finalists will see their idea realized, then the public will decide on the best idea by a vote on Facebook. The grand prize? Either $1 million or 1% of the new flavor's net sales in 2013; the winner gets to choose.
According to Ram Krishnan, vice president of marketing for Frito-Lay,the Facebook contest is the biggest promotion the company has run in its entire history.
"It's also the first time the food brand has taken crowd-sourced marketing to a U.S. audience. It ran the flavor contest in other nations, which led to new chips that tasted like Caesar salads, shrimp, sausage, and pickled cucumber."
According to Tecca.com, high-profile brands like; Samuel Adams, Arizona Iced Tea, and McDonald's have recently launched promotions that let customers create new tastes. It's a more corporate, incentive-based approach to crowd sourcing than the immensely popular platform Kickstarter, which has helped many independent thinkers and artists bring their dreams to reality.